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jessica poteet

2021: what’s new in Digital Marketing

We are poised at an inflection point in marketing, as accelerations in technology are leading to a lighting fast evolution in tools and…

6 min readNov 25, 2020

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2021: what’s new in Digital Marketing

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jessica poteet

The Future of Networking

How do we turn a disruption into transformation through networking and personal brand building?

7 min readMay 29, 2020

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The Future of Networking

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jessica poteet

Is this the end of #hustle?

The new year is seeing a surge in discussion about work-life boundaries, mental health, and ‘hustle porn’. As more prominent business…

5 min readFeb 12, 2019

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Is this the end of #hustle?

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3

jessica poteet

What is the Internet of Things and is it going to save B2B industries?

The future of IoT is more than just Alexa and Siri. It’s companies using new connected technology to enhance sales and customer experience.

7 min readOct 30, 2018

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What is the Internet of Things and is it going to save B2B industries?

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jessica poteet
in
Tradecraft

Growth Marketing 101: What can you learn from 60+ seed-stage startups?

I combed through dozens of seed-stage startups on the verge of high growth to find out if they can pass the basics of growth marketing…

8 min readJun 20, 2018

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Growth Marketing 101: What can you learn from 60+ seed-stage startups?

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jessica poteet

Branding before Growth: Crafting a positioning statement for your startup.

Using frameworks and workflows from classical marketing to help brand your product in an era focused on growth.

7 min readOct 21, 2017

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Branding before Growth: Crafting a positioning statement for your startup.

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jessica poteet
in
Tradecraft

Four Thoughts on Scaling a High-Growth Startup from Wade Foster, Founder and CEO of Zapier

Tips on building a solid foundation for your startup as you recruit, hire, and grow your employee base.

5 min readOct 4, 2017

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Four Thoughts on Scaling a High-Growth Startup from Wade Foster, Founder and CEO of Zapier

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jessica poteet
in
Tradecraft

What Your Startup is Doing Wrong: Four Small Changes for Big Growth

Lessons from a Silicon Valley Pitch Competition

6 min readSep 28, 2017

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What Your Startup is Doing Wrong: Four Small Changes for Big Growth

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jessica poteet
in
Tradecraft

Six Overlooked Marketing Channels to Grow Your Company

A list of tactics that you can implement today to achieve measurable success

7 min readAug 28, 2017

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Six Overlooked Marketing Channels to Grow Your Company

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jessica poteet
in
Tradecraft

Brand Positioning 101: How to differentiate your brand for growth

A hospitality case study with industry players Airbnb and Generator Hostels

7 min readAug 16, 2017

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jessica poteet

jessica poteet

I write long sentences in an city that thrives on five cent words and Hemingway prose. The Girl with the Star Wars Tattoo. I have opinions and adventures. ENFP.

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