Nov 25, 20202021: what’s new in Digital MarketingWe are poised at an inflection point in marketing, as accelerations in technology are leading to a lighting fast evolution in tools and tactics. I started my digital and growth marketing career in 2015, as a second career. I’m a scientist originally, and while some people questioned this career leap…Digital Marketing6 min read
May 29, 2020The Future of NetworkingHow do we turn a disruption into transformation through networking and personal brand building? There are two ‘networking’ constants in my life. The first? I work for a company that designs and sells IP address management software. …Networking7 min read
Feb 12, 2019Is this the end of #hustle?The new year is seeing a surge in discussion about work-life boundaries, mental health, and ‘hustle porn’. As more prominent business leaders are speaking out, will the future of work be more balanced? My arrival to San Francisco was bumpy, to say the least. I had been working in Venice…Digital Nomads5 min read
Oct 30, 2018What is the Internet of Things and is it going to change B2B industries?The future of the Internet of Things (IoT) is more than just asking Alexa or Siri to play music and time your dinner in the oven. Companies are using new connected technology to enhance their sales processes and enrich their customer experience. I have a confession: I am sometimes slow…Io T7 min read
Published in Tradecraft·Jun 20, 2018Growth Marketing 101: What can you learn from 60+ seed-stage startups?I combed through dozens of seed-stage startups on the verge of high growth to find out if they can pass the basics of growth marketing. What are the emerging marketing trends I found in this study, and what take-aways can any marketer quickly learn? As a freelance marketing consultant, I…Marketing8 min read
Oct 21, 2017Branding before Growth: Crafting a positioning statement for your startup.Using frameworks and workflows from classical marketing to help brand your product in an era of growth focus. Growth. It’s been one of the biggest buzzwords in Silicon Valley for a while. Traditional marketing has been usurped by new techniques that embrace emerging technologies and social media platforms. Developing your…Startup7 min read
Published in Tradecraft·Oct 4, 2017Four Thoughts on Scaling a High-Growth Startup from Wade Foster, Founder and CEO of ZapierTips on building a solid foundation for your startup as you recruit, hire, and grow your employee base. In 2011, Wade Foster was working in Columbia, Missouri as an email marketer for a home loan company. His now-famous workflow automation tool, Zapier, was simply a weekend hobby for Foster and…Startup5 min read
Published in Tradecraft·Sep 28, 2017What Your Startup is Doing Wrong: Four Small Changes for Big GrowthLessons from a Silicon Valley Pitch Competition One of the biggest rites of passage for any founder is the first time they pitch their idea / product / solution to an audience. You’ve worked hard to perfect your code and design, and your demo is debugged and polished. You’re the…Startup6 min read
Published in Tradecraft·Aug 28, 2017Six Overlooked Marketing Channels to Grow Your CompanyA list of tactics that you can implement today to achieve measurable success. We’ve all been there: after you’ve sent out your automated email newsletters, posted some Facebook ads, and optimized your keywords, you’re still not seeing growth in your metrics. Whether you’re targeting increased engagement, downloads of your product…Marketing7 min read
Published in Tradecraft·Aug 16, 2017Brand Positioning 101: How to differentiate your brand for growthA hospitality case study with industry players Airbnb and Generator Hostels tl;dr — The brand positioning workflow and the brand identity prism are two tools growth marketers and content creators can use to align their value proposition and messaging. Well-defined, ever-green value differentiators and purposeful, customer-focused branding can be key…Marketing7 min read