We are poised at an inflection point in marketing, as accelerations in technology are leading to a lighting fast evolution in tools and tactics.

Will marketing strategies in the next decade do a complete 180°? Photo by on .

I started my digital and growth marketing career in 2015, as a second career. I’m a scientist originally, and while some people questioned this career leap…


How do we turn a disruption into transformation through networking and personal brand building?

Working from home doesn’t have to mean the end of networking. This can be a good opportunity to work on building your personal brand. Photo by on

There are two ‘networking’ constants in my life. The first? I work for a that designs and sells IP address management software. …


The new year is seeing a surge in discussion about work-life boundaries, mental health, and ‘hustle porn’. As more prominent business leaders are speaking out, will the future of work be more balanced?

My arrival to San Francisco was bumpy, to say the least. I had been working in Venice…


The future of the Internet of Things (IoT) is more than just asking Alexa or Siri to play music and time your dinner in the oven. Companies are using new connected technology to enhance their sales processes and enrich their customer experience.

I have a confession: I am sometimes slow…


I combed through dozens of seed-stage startups on the verge of high growth to find out if they can pass the basics of growth marketing. What are the emerging marketing trends I found in this study, and what take-aways can any marketer quickly learn?

Marketing 101: How many startups made the grade? Photo by on .

As a freelance marketing consultant, I…


Using frameworks and workflows from classical marketing to help brand your product in an era of growth focus.

You have a product. Great! But how do you market it? Photo by on .

Growth.

It’s been one of the biggest buzzwords in Silicon Valley for a while. Traditional marketing has been usurped by new techniques that embrace emerging technologies and social media platforms. Developing your…


Tips on building a solid foundation for your startup as you recruit, hire, and grow your employee base.

Build the best team around: tips on setting a strong foundation for your company. Photo by on .

In 2011, Wade Foster was working in Columbia, Missouri as an email marketer for a home loan company. His now-famous workflow automation tool, Zapier, was simply a weekend hobby for Foster and…


Lessons from a Silicon Valley Pitch Competition

Four tips for the high-tech startup trying to increase their business-savvy street cred. Photo by on .

One of the biggest rites of passage for any founder is the first time they pitch their idea / product / solution to an audience. You’ve worked hard to perfect your code and design, and your demo is debugged and polished. You’re the…


A list of tactics that you can implement today to achieve measurable success.

We’ve all been there: after you’ve sent out your automated email newsletters, posted some Facebook ads, and optimized your keywords, you’re still not seeing growth in your metrics. Whether you’re targeting increased engagement, downloads of your product…


A hospitality case study with industry players Airbnb and Generator Hostels

Image from the Generator Hostels website, featuring the lounge at their Venice, Italy property.

tl;dr — The brand positioning workflow and the brand identity prism are two tools growth marketers and content creators can use to align their value proposition and messaging. Well-defined, ever-green value differentiators and purposeful, customer-focused branding can be key…

jessica poteet

I write long sentences in an city that thrives on five cent words and Hemingway prose. The Girl with the Star Wars Tattoo. I have opinions and adventures. ENFP.

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